Menu
Coaching Business OS

An all-in-one SaaS for coaching businesses.

Manabi unifies LMS, CRM, payments, marketing, and finance for coaches and educators ready to run, manage, and grow on one platform.

MarketJapan & Global
ModelSaaS subscription
StageOpen idea
An online coach delivering a session to learners on a laptop
Problem

Coaching businesses are fragmented.

Lost revenue, low retention, and limited scalability caused by fragmented coaching operations.

What's broken today

  • Disconnected tools
  • Weak CRM
  • Manual tracking
  • Poor automation
  • No insights
  • Lost revenue • Low retention • Limited scalability

What Manabi delivers

  • One unified business system
  • Centralized data across all operations
  • Automated workflows (sales, marketing, retention)
  • Full visibility into performance
  • Integrated LMS, CRM, and payments
  • 👉 Higher retention • More revenue • Simpler operations
Solution

One unified business system.

One unified system to centralize, automate, and scale coaching operations.

Higher retention

Better engagement and lifecycle tracking improve retention.

More revenue

Automated funnels and payments drive more revenue.

Simpler operations

One platform replaces a stack of disconnected tools.

Features

Run your coaching business like a real company.

Everything a coaching business actually needs to operate and grow.

LMS (courses, cohorts, content)

Courses, cohorts, and content delivery in one place.

POS & subscription billing

Unified POS with subscription and one-time billing.

CRM lifecycle tracking

Track every learner from lead to alumni.

Automated notifications (Email / LINE / SMS)

Reminders and campaigns via Email, LINE, and SMS.

Marketing funnels & tools

Funnels, landing pages, and campaign tools built in.

Revenue & expense tracking

Track revenue, expenses, and profitability in real time.

Accounting integrations (local + global)

Local and global accounting system integrations.

Analytics (LTV, CAC, performance insights)

LTV, CAC, and performance insights at a glance.

Business Model

Primary model - SaaS subscription.

Three tiers, two markets, optional add-ons.

Starter
For solo coaches getting started
Japan
¥3,000
per month
Global
$30
per month
Most popular
Growth
For growing coaching businesses and creators
Japan
¥9,500
per month
Global
$80
per month
Pro
For training companies and academies
Japan
¥16,000
per month
Global
$150
per month
Market Opportunity

Large addressable market across Japan and globally.

Japan Market

¥2,000,000 – ¥4,800,000

Monthly recurring revenue · 300–500 stores · ¥3,000–¥16,000 / month

Estimated yearly revenue¥42,000,000

Global Market

$56,000

Monthly recurring revenue · 700 stores · $30–$150 / month

Estimated yearly revenue$675,000
Competitive Landscape

The current landscape - and where it falls short.

Many LMS tools exist, but few are full business systems built for coaches and educators.

Existing competitors include

Japan
  • Za pass
  • Posiwill
  • mento
Global
  • Kajabi
  • Teachable
  • Thinkific

Limitations of competitors

LMS-focused (not full business system)
Weak CRM & financial tools
Fragmented workflows
Limited localization (Japan)
Competitive Advantage

An operating system for coaching businesses.

Where LMS-only tools stop, Manabi starts.

All-in-one business OS

Finance, CRM, and LMS unified in one platform.

Finance + CRM + LMS unified

Email, LINE, and SMS automations work out of the box.

Automation-first (Email / LINE / SMS)

Designed for solo creators and small teams, not enterprises.

Built for small teams & creators

Localized for Japan workflows, scalable globally.

Localized for Japan, scalable globally

Go-To-Market Strategy

Phase 1 - Launch

  • Japan → coaches, creator communities
  • Global → creators, YouTube / TikTok channels

Phase 2 - Growth

  • Case studies & success stories
  • Affiliate & referral programs

Phase 3 - Scale

  • Training companies & academies
  • Enterprise & white-label solutions